Most Likely, How Would Consumers Who Purchased a New Innovative

question 239

Multiple Choice

Most likely, how would consumers who purchased a new innovative type of running shoe try to reduce any cognitive dissonance they feel?

• A)Use only an internal information search.
• B)Have little or no problem solving involvement.
• C)Read ads for the running shoe even after the purchase has been made.
• D)Use routine problem solving.
• E)If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.

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Definitions:

Global Brands

Brands that are recognized and have a presence across multiple countries and cultures.

Coca-Cola

A multinational beverage corporation, known for its flagship product Coke, involved in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.

Valuable

Having considerable worth, importance, or usefulness.

Global Brand

A brand that is recognized and has a consistent image and product availability across the world markets.