FIGURE 5-9 -In Figure 5-9 Above, What Approach Did Colgate Marketers Use

question 318

Multiple Choice

FIGURE 5-9
-In Figure 5-9 above, what approach did Colgate marketers use to encourage consumer towards its product?

• A)Change beliefs about the extent to which a brand has certain attributes.
• B)Change the perceived importance of attributes.
• C)Adding new attributes to the product.
• D)Develop automatic responses through repeated exposure.
• E)Reduce consumers risk and encourage purchases.

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Definitions:

Piraha Tribespeople

A group of indigenous people from the Amazon Rainforest known for their unique language and cultural practices.

FOXP2

A gene associated with speech and language development, known for its involvement in neural mechanisms related to vocalization and articulation.

Gene

A unit of heredity that is transferred from a parent to offspring and is held to determine some characteristic of the offspring.

Linguistic Determinism

The hypothesis that language shapes and limits thought processes and perceptions of reality.