Which of the Following Statements About Psychographics Is Most Accurate

question 234

Multiple Choice

Which of the following statements about psychographics is most accurate?

• A)Psychographics is unable to provide accurate information about potential customers since the information is so subjective.
• B)Although helpful in segmenting markets at the most general level, psychographics is limited in its ability to identify specific target markets.
• C)Psychographics combines demographic data, psychological data, with the actual spending power of potential consumers.
• D)Psychographics combines psychology, lifestyle, and demographics.
• E)Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new markets rather than existing ones.