Consumers Motivated by Ideals Are Guided by Knowledge and Principle

question 132

Multiple Choice

Consumers motivated by ideals are guided by knowledge and principle.__________ are conservative, conventional people with concrete beliefs based on traditional, established codes: family, religion, community, and the nation.

• A)Thinkers
• B)Believers
• C)Achievers
• D)Strivers
• E)Makers

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Definitions:

Need For Power

A personal drive to influence, control or have authority over others, as described in McClelland's theory of needs.

ERG Theory

A theory in psychology proposed by Clayton Alderfer that categorizes human needs into three categories: Existence, Relatedness, and Growth, and suggests that these needs can be pursued simultaneously.

Activated Need

A psychological or physiological requirement that motivates behavior towards its fulfillment.

Hygiene Factors

In the job context are sources of job dissatisfaction.