In the VALS System, Consumers Who Are Looking for Products

question 184

Multiple Choice

In the VALS system, consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called the

• A)ideals-motivated group.
• B)achievement -motivated group.
• C)self-expression-motivated group.
• D)rewards and success motivated group.
• E)high-and low-resource group.

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Definitions:

Unfreezing

The initial phase in the process of change, where existing beliefs and behaviors are questioned, making room for new ways of thinking.

Lewin's Basic Change Model

A theoretical framework by Kurt Lewin that describes organizational change as a process of unfreezing, changing, and refreezing behavior and practices.

DADA Syndrome

Four stages—denial, anger, depression, and acceptance—experienced by individuals when they are faced with unwanted change.

Denial

A psychological defense mechanism wherein an individual refuses to accept reality or facts.