In the VALS System, Consumers Who Favor Established, Prestige Products

question 213

Multiple Choice

In the VALS system, consumers who favor established, prestige products and services and are interested in time-saving devices given their hectic schedules are called

• A)thinkers.
• B)believers.
• C)achievers.
• D)innovators.
• E)experiencers.

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Definitions:

Social Organization

The patterned network of relationships and social interactions that define a society or a group within a society.

Norms

Shared rules or guidelines within a society or group that dictate appropriate and acceptable behaviors, values, and beliefs.

Prescriptive

Describes an approach or rule that indicates how things should be done, setting standards or norms for behavior.

Proscriptive

Relating to prohibitions or restrictions, especially in terms of rules or laws.