FIGURE 5-12 -When OMEGA Watches Use Spokespeople Like Cindy Crawford Shown in Crawford

question 247

Multiple Choice

FIGURE 5-12
-When OMEGA Watches use spokespeople like Cindy Crawford shown in Figure 5-12 above, it believes she is a(n) __________ who can influence the purchase decision of its target market.

• A)spokesperson
• B)champion
• C)opinion leader
• D)baby boomer
• E)caveat emptor

Define social commerce and its impact on consumer decision-making processes.

Understand the impact of customer reviews and ratings on E-Retailing.

Recognize the characteristics of different social commerce approaches.

Identify the psychological effects such as herding effect in consumer behavior.

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