Culture Refers to the Set of Values, Ideas, and Attitudes

question 17

Multiple Choice

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.The important thing to remember is

• A)moral standards are relative to particular societies.
• B)moral standards must be universal in order for marketing to occur.
• C)moral standards are fluid and very easy to change.
• D)moral standards are cyclical so it is important to change with the times.
• E)moral standards are concrete; something is either right or wrong.

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Definitions:

Stereotype

A widely held but fixed and oversimplified image or idea of a particular type of person or thing.

Nonverbal Communication

The process of conveying a message without the use of words, including through facial expressions, body language, gestures, and tone of voice.

Accentuation

The emphasis or stress placed on a particular syllable in a word or on a particular word in a sentence.

I-Messages

A communication tool that focuses on the speaker's feelings rather than blaming the listener, often used to express one’s feelings or needs assertively.