Cause Marketing Programs Incorporate All Three Concepts of Social Responsibility

question 29

Multiple Choice

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

• A)protecting the environment.
• B)enhancing corporate sales and profits.
• C)following the guidelines of industry-specific codes of ethics.
• D)fulfilling company objectives.
• E)demonstrating ethical behavior.

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Definitions:

Risk

The possibility of loss, damage, or an adverse outcome from an action or event.

Sale of Goods

Refers to the transaction of purchasing and selling tangible personal property.

Risk

The potential for losing something of value, either physically, financially, or emotionally, due to a particular action or event.

C.I.F. Contract

Stands for "Cost, Insurance, and Freight," a type of international shipping agreement where the seller pays for the cost of goods, insurance, and freight to a specified destination.