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Which Generational Cohort Is Also Known as the Baby Bust

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Essay

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.


Definitions:

Social Factors

Aspects of society and culture that influence individuals' behaviors, actions, and preferences.

Productivity Increase

A rise in the output of goods or services relative to the input of resources such as time or labor.

Performance Excellence

The achievement of outstanding performance in operations, customer satisfaction, and financial outcomes.

Peters and Waterman

Authors of "In Search of Excellence," a book that presents eight attributes that excellent companies have in common.

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