Placing Products in the BCG Matrix Results in 4 Categories

question 174

Multiple Choice

Placing products in the BCG matrix results in 4 categories in a portfolio of a company.Dogs would be classified as having

• A)high growth, high market share.
• B)low growth, high market share.
• C)low growth, low market share.
• D)high growth, low market share.
• E)low growth, medium market share.

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Definitions:

Competitive Spectrum

Refers to the range of competition levels within an industry, from perfect competition to complete monopoly.

Competitiveness

The ability of a company, sector, or country to produce goods or services that meet the test of international markets while simultaneously maintaining or expanding the real incomes of its citizens.

Oligopoly

A market structure characterized by a small number of firms that have significant influence over price and other market factors.

Measures

Quantitative or qualitative assessments used to evaluate, compare, and track performance or production.