Marketing Strategy Refers to

question 168

Multiple Choice

Marketing strategy refers to

• A)the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
• B)the long-term decisions made to implement the marketing program and the monitoring of those decisions.
• C)a technique that managers use to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) as though they were a collection of separate investments.
• D)a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
• E)the detailed day-to-day operational decisions essential to the overall success of marketing strategies.

---

Definitions:

Global Marketers

Businesses or individuals that strategize and apply marketing principles across multiple countries, considering global market dynamics and cultural differences.

Loyalty Program

Specifically designed to retain customers by offering premiums or other incentives to customers who make multiple purchases over time.

Sweepstakes

Promotional drawings in which prizes are given away at no charge to the participants, often used as a marketing tactic.

Contest

A competitive event or situation where participants try to win by doing something better than others.