Which of the Following Types of Test Marketing Techniques Were

question 29

Multiple Choice

Which of the following types of test marketing techniques were primarily used in market research for General Mills Warm Delights?

• A)free coupons
• B)product sampling
• C)continuity programs
• D)double back product refunds
• E)test marketing on the shelves of real supermarkets

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Definitions:

Rods

Photoreceptor cells in the retina of the eye that are highly sensitive to light and enable vision in low-light conditions but do not support color vision.

Cones

Photoreceptor cells in the retina that are responsible for color vision and function best in relatively bright light.

Visual Receptors

Visual receptors are cells located in the retina of the eye that are sensitive to light and enable vision.

Retina

The light-sensitive layer of tissue at the back of the inner eye, which converts light images into electrical signals sent to the brain.