In Keeping with Its Mission, Ben & Jerry's Has

question 48

Multiple Choice

In keeping with its mission, Ben & Jerry's has

• A)created a children's TV program with cartoon characters "Ben" and "Jerry" to teach about the importance of good nutrition.
• B)offered to buy out any failing family-owned ice cream parlor and turn it into a Ben & Jerry's franchise.
• C)invested in research to genetically engineer cows that will produce more hypoallergenic milk.
• D)donated free scoop ice cream coupons to all children who get perfect check-ups at the dentist to show that the calcium in ice cream can be a fun way to keep teeth strong.
• E)created "Goodbye Yellow Brickle Road" ice cream in partnership with Sir Elton John to help his worldwide AIDS Foundation.

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Definitions:

Promotional Mix

The combination of marketing strategies and tactics used by a company to promote its products or services, including advertising, sales promotions, public relations, and direct marketing.

Inspiration

The process of being mentally stimulated to do or feel something, especially to do something creative or achieve goals.

Observation

A method of collecting data and insights by carefully monitoring behaviors or phenomena in natural or controlled environments.

Idea

A thought or suggestion as to a possible course of action, plan, or concept.