A Measure of the Quantitative Value or Trend of a Marketing

question 14

Multiple Choice

A measure of the quantitative value or trend of a marketing activity or result is referred to as a

• A)trend analysis.
• B)marketing measurement.
• C)marketing dashboard.
• D)marketing metric.
• E)value analysis.

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Definitions:

Materials Quantity Variance

This refers to the difference between the expected amount of materials needed for production and the actual amount used, which can impact manufacturing costs.

Predetermined Overhead Rate

A calculated rate used to allocate manufacturing overhead costs to products or job orders, based on a specific activity basis.

Variable Overhead

Costs that fluctuate with the level of production output, such as utilities or materials, unlike fixed overhead costs.

Total Overhead Variance

The difference between the actual overhead costs incurred and the overhead costs that were applied or allocated based on standard costing procedures.