FIGURE 2-6 -Means That the SBU Has 10 Times the Share of the Share

question 21

Multiple Choice

FIGURE 2-6
-means that the SBU has 10 times the share of its largest competitor, whereas a share of 0.1X (at the right end of the scale) means

• A)it has only 10 percent of the share of its largest competitor.
• B)it has 100 percent of the share of its largest competitor.
• C)the market share between the SBU and next largest competitor is actually identical.
• D)the market share of the next competitor is too insignificant to be measured.
• E)there is an indirect rather than direct form of competition.

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