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In the 1980s, a lapse in production quality and increase in Japanese imports drove the Harley-Davidson motorcycle company to the brink of bankruptcy.The company's share of the U.S.super-heavy-weight market-motorcycles with engine capacity of 850 cubic centimeters or more-collapsed from more than 40 percent in the mid 1970s to 23 percent in 1983.However, by 1989, Harley-Davidson controlled some 65 percent of the U.S.market; and both in the U.S.and overseas markets, the company won't be able to meet demand for years.From a marketing perspective, what was the most likely first step in Harley-Davidson's resurgence?
Sociological Imagination
The ability to see the relationship between individual experiences and larger social influences.
Social Solidarity
The bond of unity and mutual support among members of a society, stemming from shared values, beliefs, and interests.
Dialectical Socialism
A philosophy that applies the dialectic method to socialism, suggesting societal change comes from the conflict between opposing forces, aiming for a classless society.
Global Structures
Patterns of social relations that lie outside and above the national level. They include international organizations, patterns of worldwide travel and communication, and the economic relations between countries.
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