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In the 1980s, a Lapse in Production Quality and Increase

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In the 1980s, a lapse in production quality and increase in Japanese imports drove the Harley-Davidson motorcycle company to the brink of bankruptcy.The company's share of the U.S.super-heavy-weight market-motorcycles with engine capacity of 850 cubic centimeters or more-collapsed from more than 40 percent in the mid 1970s to 23 percent in 1983.However, by 1989, Harley-Davidson controlled some 65 percent of the U.S.market; and both in the U.S.and overseas markets, the company won't be able to meet demand for years.From a marketing perspective, what was the most likely first step in Harley-Davidson's resurgence?

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Definitions:

Sociological Imagination

The ability to see the relationship between individual experiences and larger social influences.

Social Solidarity

The bond of unity and mutual support among members of a society, stemming from shared values, beliefs, and interests.

Dialectical Socialism

A philosophy that applies the dialectic method to socialism, suggesting societal change comes from the conflict between opposing forces, aiming for a classless society.

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Patterns of social relations that lie outside and above the national level. They include international organizations, patterns of worldwide travel and communication, and the economic relations between countries.

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