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What Is the Marketing Term for Aggregating Prospective Buyers into Groups

question 129

Multiple Choice

What is the marketing term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action?


Definitions:

Demand for Tea

The quantity of tea that consumers are willing and able to purchase at various prices within a given time period.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of the good that buyers are willing to purchase at various prices.

Miami Dolphins

An American professional football team based in the Miami metropolitan area that competes in the National Football League (NFL).

Season Tickets

Long-term passes offered at a reduced rate, granting the holder access to a series of events or entry to a venue.

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