Which of the Following Types of Test Marketing Techniques Were

question 29

Multiple Choice

Which of the following types of test marketing techniques were primarily used in market research for General Mills Warm Delights?

• A)free coupons
• B)product sampling
• C)continuity programs
• D)double back product refunds
• E)test marketing on the shelves of real supermarkets

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Definitions:

Treasury Stock

Shares that were once part of the float and outstanding shares, but were bought back by the company, reducing the amount of stock on the open market.

Common Stock

A type of equity security that represents ownership in a corporation, with rights to vote on corporate matters and receive dividends.

Cash Dividends

Payments made by a company out of its profits to its shareholders, distributed as a fixed amount per share.