FIGURE 2-15 -Identify the Three Steps in the Planning Phase of the Phase

question 159

Essay

FIGURE 2-15
-Identify the three steps in the planning phase of the strategic marketing process shown in Figure 2-15 above.Name them according to cells A, B, and
C.
Cell A: Situation (SWOT) analysis - organization's appraisal of its internal strengths and weaknesses and its external opportunities and threats.

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Definitions:

Fair Market Value

The cost at which a property would be exchanged in a competitive bidding environment.

Incorporation Services

Services offered by certain companies or legal entities that assist individuals or other entities in forming a corporation.

Fixtures

Items of property that are attached to a building or land in a way that makes them a legally part of that property, such as lighting systems or cabinetry.

Par Common Stock

The nominal or face value assigned to a share of common stock in the corporate charter, which may differ from the market value.