What Is the Purpose of the Evaluation Phase of the Strategic

question 185

Essay

What is the purpose of the evaluation phase of the strategic marketing process? How is it accomplished?

Recognize the mutual influence between stakeholders and an organization's environmental and social practices.

Describe how sustainability can be integrated into the strategic priorities of an organization's balanced scorecard.

Understand the classification of environmental costs as defined by the United States Environmental Protection Agency.

Appreciate the difficulty in quantifying intangible benefits of sustainability efforts.

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Definitions:

Operational Procedure

A set of pre-defined steps or methods designed to perform a specific task or solve a particular problem effectively.

Customer Complaint

Feedback or grievance expressed by a customer regarding a company's product or service, often used for improvement purposes.

PII

Personally Identifiable Information, which is any data that could potentially identify a specific individual or is linked to an individual.

Government-Regulated Data

Information that is controlled or protected by government regulations, often related to personal, sensitive, or classified information.