To Serve Both Buyers and Sellers, Marketing Seeks to __________

question 54

Multiple Choice

To serve both buyers and sellers, marketing seeks to __________ and satisfy the needs and wants of prospective customers.

• A)change
• B)create
• C)discover
• D)manipulate
• E)weigh

Identify and evaluate the effects of cash discounts on purchasing and payment behavior.

Recognize the factors influencing credit terms and their impact on buyer and seller cash flows.

Distinguish between the different costs associated with carrying credit and managing inventories.

Analyze the impact of changing credit terms on the cash cycle of customers.

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Definitions:

Stress

The body's response to any demand or challenge, which can be triggered by both positive and negative experiences.

Unethical

Acting in ways that go against moral principles and professional standards.

Marine Mammal Scientist

A specialist who studies the biology, behavior, and conservation of marine mammals such as whales, dolphins, and seals.

Authority

The power or right to give orders, make decisions, and enforce obedience.