The Uncontrollable Forces in a Marketing Decision Involving Social, Economic

question 220

Multiple Choice

The uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces are referred to as __________.

• A)the five forces of marketing
• B)environmental forces
• C)potential powers
• D)marketing wild cards
• E)deal breakers

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Definitions:

Compensation

In psychology, a strategy whereby one covers up, consciously or unconsciously, weaknesses, frustrations, desires, or feelings of inadequacy or incompetence in one life area through gratification or (drive to excel) in another area.

Adler

Alfred Adler, an Austrian medical doctor, psychotherapist, and founder of the school of individual psychology, known for his theories on personality, inferiority complex, and the importance of societal factors in individual development.

Strengths

Strengths are natural abilities or talents that individuals can utilize to perform tasks effectively or to cope with challenges.

Collective Unconscious

Jung’s term for the impersonal, deepest layer of the unconscious mind, shared by all human beings because of their common ancestral past.