Relationship Marketing Refers to

question 226

Multiple Choice

Relationship marketing refers to

• A)the selection of personnel and the assignment of specific job responsibilities for a given product or product line.
• B)the belief that it is easier and less expensive to find new customers than to retain old ones, customer loyalty helps promote the product at virtually no cost at all.
• C)the linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits.
• D)exclusive legally binding contracts between a manufacturer and its distributors to guarantee the lowest possible price.
• E)exclusive legally binding contract agreements between retailers and customers in order to create enhanced value for each.

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Definitions:

Cognitive

Relating to mental processes such as perception, memory, thought, and problem-solving.

Dramatic Play

Play in which children enact social roles; made possible by the attainment of symbolic thought. A form of pretend play.

Cognitive Development

The process through which children grow and develop in terms of their ability to think, understand, reason, and respond to the world around them.

Parallel Play

A developmental stage in early childhood wherein children play adjacent to each other but do not directly interact or influence each other's behavior.