Which of the Following Statements About Relationship Marketing Is Most

question 82

Multiple Choice

Which of the following statements about relationship marketing is most accurate?

• A)Relationship marketing has a short-term focus on increasing profits.
• B)Relationship marketing is easy to implement so there is no reason for firms not to make this a goal.
• C)Relationship marketing is more effective when there is a personal, ongoing relationship between individuals in the selling and buying organizations.
• D)Very few companies today are engaged in relationship marketing.
• E)The Internet is an ideal forum for relationship marketing since you are going directly into your customer's home or office.

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Definitions:

Predictive Validity

The extent to which a score on a scale or test predicts future performance on a related task.

Correlate Strongly

To correlate strongly means that two or more variables have a significant association or relationship, where changes in one variable are consistently associated with changes in another.

Predictive Validity

The extent to which a score on a scale or test predicts scores on some criterion measure.

Predictive Validity

The extent to which a score on a scale or test predicts future behavior or outcomes.