A Business Traveler Joined the Starwood Preferred Guest Program in Order

question 50

Multiple Choice

A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel.Once he has accumulated enough points, he can trade his points in for a free night's stay.As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points.The marketing term that best describes this scenario is

• A)relationship marketing.
• B)customer satisfaction feedback.
• C)marketing reciprocity.
• D)customer valuation.
• E)supplier-consumer enticement.

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Definitions:

Accrued Interest

Accrued interest is the interest that has been earned but not yet received or paid, accumulating on bonds and loans from one payment period to the next.

Coupon Bond

A bond that offers interest payments to its holder at regular intervals until the bond's maturity, whereupon the face value is repaid.

Ask Price

The lowest price a seller is willing to accept for an asset on the market.

Accrued Interest

The interest that has accumulated on a bond or loan since the last interest payment was made.