Marketing Program Refers to

question 200

Multiple Choice

Marketing program refers to

• A)a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.
• B)the process of selecting specific product benefits and attributes to be added or subtracted to a given product in order to create variations within a product line.
• C)the marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem.
• D)the allocation of resources within a firm towards individual marketing programs.
• E)the selection of personnel and the assignment of specific job responsibilities for a given product or product line.

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Definitions:

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