The Purpose of the Introduction of a 3M Inventor's Post-It^®

question 179

Multiple Choice

The purpose of the introduction of a 3M inventor's Post-it^® Flag highlighter was to

• A)stay ahead of trends and focus its marketing program on only one segment.
• B)stay ahead of trends and focus its marketing program on three mutually exclusive segments.
• C)increase segmentation to correspond to the number of new product variations.
• D)capitalize on previous successes and extend the 3M product line.
• E)preempt competitive moves by store brands such as Staples and Office Max.

---

Definitions:

Trochlear

Refers to the fourth cranial nerve, responsible for eye movement.

Abducens

The sixth cranial nerve, which controls the lateral rectus muscle of the eye, responsible for outward eye movement.

Arachnoid Mater

One of the three protective membranes (meninges) that surround the brain and spinal cord, located between the dura mater and pia mater.

Pia Mater

The innermost layer of the meninges, which closely envelops the brain and spinal cord.