The Activity for Creating, Communicating, Delivering, and Exchanging Offerings That

question 129

Multiple Choice

The activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as __________.

• A)marketing
• B)advertising and promotion
• C)innovative selling
• D)creative planning
• E)consumerism

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Definitions:

Typosquatting

The practice of registering domain names that are misspellings of popular websites, aiming to exploit typing errors made by internet users.

Domain Name

is an internet address that identifies a website or email address, providing a more user-friendly way to access IP addresses.

Cookies

Small pieces of data sent from a website and stored on a user's computer by the user's web browser while the user is browsing.

Web Browsing

The activity of navigating the internet or a portion of it by visiting websites, often through the use of a web browser.