Which of the Following Statements About Marketing Departments Is Most

question 161

Multiple Choice

Which of the following statements about marketing departments is most accurate?

• A)It is the responsibility of the personnel department to facilitate relationships with the organization's customers; thus the marketing department should work solely within its own department.
• B)It is the responsibility of the marketing to suggest where a firm should invest its money, based on their knowledge of the market and environmental forces.
• C)The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.
• D)The marketing department is not responsible for establishing alliances with the organization's shareholders and other organizations; it is only responsible for the 4Ps.
• E)The marketing department is responsible for market research, supervision of product construction, and final promotion of the product.All other tasks are the responsibility of other departments such as the finance department, human resources, and information management.