A Want Refers to

question 117

Multiple Choice

A want refers to

• A)a sense of personal inadequacy based upon observations by others around you.
• B)a sense of urgency which causes a person to take action even though it may put him in peril.
• C)a felt need that is shaped by a person's knowledge, culture, or individual personality.
• D)a feeling of being physiologically deprived of something, but not fully understanding what "it" may be.
• E)a situation when a person feels deprived of basic necessities such as food, clothing, and shelter.

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Definitions:

Capacity Management

Integrating the service component of the marketing mix with efforts to influence consumer demand.

Intangible

Non-physical assets or qualities that cannot be easily quantified or touched, such as intellectual property or brand reputation.

Intangibility

The characteristic of services that makes them unable to be touched, seen, tasted, heard, or felt in the same manner that physical goods can be sensed.

Relationship Marketing

A strategy focused on building long-term engagement and loyalty with customers rather than on individual transactions.