Target Market Refers to

question 168

Multiple Choice

Target market refers to

• A)consumers who have already purchased a firm's product at least once, have been satisfied, and are likely to make repeat purchases.
• B)consumers and potential consumers who have used a competitor's product and who have been dissatisfied, and who are still seeking a product or service to satisfy their needs.
• C)one or more specific groups of potential consumers toward which an organization directs its marketing program to the exclusion of other potential customers.
• D)one or more specific groups of potential consumers who are seeking a product for which there are no current substitutes.
• E)one or more specific groups of potential consumers toward which an organization directs its marketing program.

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Definitions:

Chuck Close

An American painter and photographer known for his large-scale, hyperrealist portraits, often composed of many smaller squares or units of color.

Male Gaze

A concept in feminist theory that describes the act of depicting women and the world, in visual arts and literature, from a masculine, heterosexual perspective that presents women as objects of male pleasure.

Cindy Sherman

An American photographer and artist known for her conceptual portraits, exploring the construction of identity and the nature of representation.

Western Art

Art originating from the cultural traditions of Europe and North America, spanning various periods from ancient times to the present, reflecting diverse movements and styles.