The Purpose of the Introduction of a 3M Inventor's Post-It^®

question 179

Multiple Choice

The purpose of the introduction of a 3M inventor's Post-it^® Flag highlighter was to

• A)stay ahead of trends and focus its marketing program on only one segment.
• B)stay ahead of trends and focus its marketing program on three mutually exclusive segments.
• C)increase segmentation to correspond to the number of new product variations.
• D)capitalize on previous successes and extend the 3M product line.
• E)preempt competitive moves by store brands such as Staples and Office Max.

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Definitions:

Media Selection

The process of choosing the most effective media channels to communicate a message to a target audience.

Translator

A translator is a person or device that converts written text from one language to another, aiming to maintain the original meaning, tone, and context.

Spray And Pray

A communication method where information is sent out in large quantities without specific targeting, often with the hope that some of the message will be received and acted upon by someone.

Withhold And Uphold

The act of retaining something while simultaneously maintaining or supporting a particular principle or standard.