FIGURE 1-4 -In Figure 1-4 Above, the Value Suggested by 3M's Pricing

question 12

Multiple Choice

FIGURE 1-4
-In Figure 1-4 above, the value suggested by 3M's pricing strategy comes from

• A)providing at least two new benefits that competitors' products do not have.
• B)setting prices that reflect the true benefits offered by the particular product for a given market segment.
• C)setting an initially high price with the intent of bringing down the price later if sales are not as anticipated.
• D)making the product easier to purchase by placing the pens in discount office supply retailers.
• E)perceived value associated with 3M's brand name from previous products.

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Definitions:

IUPAC Name

The systematic naming of chemical compounds as recommended by the International Union of Pure and Applied Chemistry, for consistency and clarity in chemical communications.

Alkene

Hydrocarbons that are not fully saturated, characterized by having one double bond between carbon atoms, and follow the formula CnH2n.

Geometric Isomerism

Form of stereoisomerism in which molecules with the same structural formula but different spatial orientations of substituents around a double bond or ring structure are described.

Alkenes

Hydrocarbons that contain at least one carbon-carbon double bond, part of the unsaturated compounds class, which are involved in a variety of chemical reactions.