Explain the Market Research That David Windorski,3M Inventor,did to Develop

question 248

Essay

Explain the market research that David Windorski,3M inventor,did to develop the Post-it^® Flag Highlighter.

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Definitions:

Self-report Measures

Methods of data collection where respondents are asked to report directly on their own feelings, behaviors, or attitudes.

Task-oriented

A focus on getting tasks or jobs completed efficiently, often with a strong emphasis on setting and achieving specific objectives.

Sociometric

A methodological tool in social sciences used to measure social relationships, acceptance, or rejection within groups.

Reference Group

A group that individuals use as a standard for evaluating themselves, their behaviors, and their attitudes, influencing their sense of social identity.