Which of the Following Statements About Marketing Plans Is Most

question 41

Multiple Choice

Which of the following statements about marketing plans is most accurate?

• A)A marketing plan has little or no value unless it projects plans at least five years into the future.
• B)In truth, no single "generic" marketing plan can apply to all organizations or all situations.
• C)It is important to use the exact market plan format regardless of the product or industry.
• D)Although sales figures will vary greatly, the marketing plan for a small family owned food store will be almost identical to the marketing plan of a large supermarket chain, if written correctly.
• E)Although the target audience and purpose affect the design of a marketing plan, the type of industry plays a relatively small role in its design, if any at all.

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Definitions:

Assignee

An individual or entity to whom rights or interests have been transferred by another party, known as the assignor.

Payment

The transfer of money or goods from one party to another as an exchange for goods, services, or to fulfill a legal obligation.

UCC Article 9

A provision of the Uniform Commercial Code that governs secured transactions involving personal property, outlining the process for creating and enforcing security interests.

Writing Requirement

A legal stipulation that certain contracts or agreements must be documented in writing to be enforceable.