Elements in a Marketing Plan Depend on Who the Audience

question 49

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is.For example, the marketing plan for an internal audience would __________ while the marketing plan for an external audience, the marketing plan would __________.

• A)be informally written; be formally written
• B)contain specific financial details; give a broad general overview
• C)point the direction for future marketing activities; function as a sales document
• D)explain organization and structure; be sent to all individuals who would be affected by the plan
• E)provide biographical information of key players; include financial projections

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Definitions:

Developmental Psychologists

Specialists in psychology who study the growth and changes in behavior, thinking, and emotions throughout a person's life.

Physiologically

refers to the functions and processes that occur within living organisms and their parts.

Behavioral

Relating to or concerning the actions or reactions of a person or animal in response to external or internal stimuli.

Mental Processes

Internal, covert activities of our minds, including thinking, reasoning, and memory.