Elements in a Marketing Plan Depend on Who the Audience

question 70

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is.For example, the marketing plan for an internal audience would point the direction for future marketing while the marketing plan for an external audience, the marketing plan would

• A)give a broad general overview.
• B)function as a sales document.
• C)be more informally written.
• D)be directed to the people who would be affected by it.
• E)be directed to the people who must implement the plan.

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Definitions:

Demand Curve

The demand curve is a graphical representation showing the relationship between the price of a product or service and the quantity demanded by consumers.

Quantity Demanded

The volume of a commodity or service that people are ready and capable of acquiring at a given price point.

Economists

Professionals who study, develop, and apply theories and concepts in economics to understand how individuals, businesses, and societies allocate resources.

Supply Curves

Graphical representations that show the relationship between the price of a good and the quantity of that good that a supplier is willing to supply.