Elements in a Marketing Plan Depend on Who the Audience

question 55

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is.For example, the marketing plan for an internal audience would point the direction for future marketing while the marketing plan for an external audience would

• A)give a broad general overview.
• B)point the direction for future marketing activities.
• C)be more informally written.
• D)include the strategic plan/focus of the organization.
• E)be directed to the people who would be affected by it.

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Definitions:

Primary Drives

Basic, innate urges such as hunger, thirst, and the drive for sex, which are essential for survival.

Drive-Reduction Principle

A theory suggesting that psychological needs create an aroused state that drives an individual to engage in behaviors to reduce that tension or fulfill the need.

Motivation

The driving force behind actions, fueled by the desire to achieve a goal or satisfy a need.

Intensity

The measurable amount of a property, such as force, brightness, or a magnetic field, often described in terms of its power or degree.