Which of the Following Statements Regarding Marketing and Business Plans

question 20

Multiple Choice

Which of the following statements regarding marketing and business plans is most accurate?

• A)In contrast to a marketing plan, a business plan is a road map for the entire organization for a specified future period of time, such as one year or five years.
• B)In contrast to a business plan, a marketing plan is a road map for the entire organization for a specified future period of time, such as one year or five years.
• C)A marketing plan contains a greater degree of detail regarding research and development, operations, and manufacturing activities of the organization.
• D)A business plan is used for industrial products and a marketing plan is used for consumer products.
• E)A business plan is used for manufactured products and marketing plans are used for services.

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