Which of the Following Statements Regarding the Use of Photos

question 35

Multiple Choice

Which of the following statements regarding the use of photos in the body of a marketing plan is most accurate?

• A)Photos should always appear in black and white or they lose their effectiveness.
• B)Photos should always appear in color, regardless of additional cost, since the overall effect is more professional than simply black and white images.
• C)Photos should include a brief caption that ties them to the text and highlights the reason for being included.
• D)If a photo is important enough to be included in the body of a marketing plan it should require no further information.
• E)Photos should never take up more than 1/8th of the page if they are used in the body of a marketing plan rather than in the appendix.

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Definitions:

Actual Behaviours

The real actions exhibited by individuals, as opposed to their intentions or beliefs.

Phone Interviews

A method of conducting an interview or gathering information over the telephone.

Practise

The act of repeatedly performing an activity or exercise to acquire or maintain proficiency in it.

Qualifications

Credentials or achievements demonstrating one's ability or suitability for a particular job or task.