The Marketing Program Section of a Marketing Plan Consist of

question 23

Multiple Choice

The Marketing Program section of a marketing plan consist of

• A)the four marketing mix elements.
• B)the five environmental forces.
• C)the financial forecasts for the industry and the company itself.
• D)the target market identification and market segment selection.
• E)the specific steps that will be taken to implement the plan.

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Definitions:

Direct Foreign Investment

A company or individual from one country putting capital into business ventures or assets in another country, through either creating business activities or purchasing business properties.

Motorcycle Factory

A specialized industrial facility dedicated to the manufacturing of motorcycles.

Skilled Workers

Skilled workers are individuals who have specialized training, knowledge, and expertise in specific fields or professions, often requiring formal education and experience.

Foreign Aid

Financial or other assistance provided by one country to another to help with economic development, social welfare, disaster relief, etc.