To Help Buyers See the Many Different Uses for Howlin

question 43

Multiple Choice

To help buyers see the many different uses for Howlin' coyote chili, the company has

• A)sponsored a recipe contest with the first prize being a trip for two to Mexico.
• B)offered recipes on the inside of the packages, at in-store demonstrations, and on coupons.
• C)used a "buy-one-get-one-free" promotion.
• D)sponsored a series of short but informative commercials on the Cooking Channel.
• E)published small full-color illustrated pamphlets as buyer incentives to its wholesalers.

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Definitions:

Ageism

Prejudice and discrimination toward older people.

Self-esteem

Confidence and satisfaction in oneself; a reflection of how an individual values themselves.

Ethnocentric View

A belief in the superiority of one's own ethnic group or culture.

Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature.