Which of the Following Statements About Marketing Plans Is Most

question 41

Multiple Choice

Which of the following statements about marketing plans is most accurate?

• A)A marketing plan has little or no value unless it projects plans at least five years into the future.
• B)In truth, no single "generic" marketing plan can apply to all organizations or all situations.
• C)It is important to use the exact market plan format regardless of the product or industry.
• D)Although sales figures will vary greatly, the marketing plan for a small family owned food store will be almost identical to the marketing plan of a large supermarket chain, if written correctly.
• E)Although the target audience and purpose affect the design of a marketing plan, the type of industry plays a relatively small role in its design, if any at all.

---

Definitions:

Skewed To The Left

Describes a distribution of data where the tail is longer on the left side of the distribution graph, indicating that the bulk of the data points are to the right.

Symmetric

Refers to a balance or similarity between two halves of an object, dataset, or distribution where each side is a mirror image of the other.

Percent Frequency

The relative frequency of an event or characteristic expressed as a percentage of the total number of occurrences or observations.