The Target Audience and Purpose Affect the Format of a Business

question 53

Multiple Choice

The target audience and purpose affect the format of a business or marketing plan.For example, elements such as degree of detail should reflect the

• A)size and complexity of the organization.
• B)educational background of the investors.
• C)investment potential of backers.
• D)degree to how well you know your audience.
• E)whether the plan is for a product or service.

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Definitions:

Exchange Rates

The rate at which one currency is exchanged for another, affecting international trade and investments by determining how much one currency is worth in terms of another.

Foreign Subsidiary

A company that is based in a different country from the parent company but is owned or controlled by the parent company.

Functional Currency

The main form of money used in the leading economic setting where a business functions.

Current Liabilities

Financial obligations or debts of a business that are due to be settled within one year from the balance sheet date.