Which of the Following Statements Regarding Marketing and Business Plans

question 20

Multiple Choice

Which of the following statements regarding marketing and business plans is most accurate?

• A)In contrast to a marketing plan, a business plan is a road map for the entire organization for a specified future period of time, such as one year or five years.
• B)In contrast to a business plan, a marketing plan is a road map for the entire organization for a specified future period of time, such as one year or five years.
• C)A marketing plan contains a greater degree of detail regarding research and development, operations, and manufacturing activities of the organization.
• D)A business plan is used for industrial products and a marketing plan is used for consumer products.
• E)A business plan is used for manufactured products and marketing plans are used for services.

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Definitions:

Alternative Courses

Different pathways or approaches that can be taken to achieve a goal or solve a problem.

Choosing

The process of selecting among several options or making a decision in a given context.

Weighed

Considered carefully by comparing the relative importance or consequences of different factors or options.

Reliable Information

Data or facts that are accurate, trustworthy, and dependable, contributing effectively to decision-making or knowledge.