It Is Helpful to Use a Level (The First Level)

question 28

Multiple Choice

It is helpful to use A level (the first level) and B-level (the second level) headings under the numbered section headings to help readers make easy transitions form one topic to another.These headings should

• A)be used liberally, at least one every 200-300 words.
• B)only be used in marketing plans and not in business plans.
• C)only be used in business plans and not in marketing plans.
• D)be used sparingly otherwise they lose their cohesiveness and effectiveness.
• E)continue in traditional outline form all the way through E-level (the fifth level) if needed, but no further.

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Definitions:

BCG Matrix

A strategic business tool devised by the Boston Consulting Group to help organizations analyze their portfolio of products or services based on market growth and market share.

SBUs

Strategic Business Units are individual units within a larger company that operate as separate businesses, each with its own mission, products, and market.

Portfolio

A collection of investments held by an individual or institution, which could include stocks, bonds, real estate, and other financial assets.

BCG Matrix

A framework that categorizes a company's products or business units into four types (stars, cash cows, question marks, dogs) based on market growth and market share, guiding resource allocation decisions.