Which of the Following Statements Regarding the Use of Photos

question 35

Multiple Choice

Which of the following statements regarding the use of photos in the body of a marketing plan is most accurate?

• A)Photos should always appear in black and white or they lose their effectiveness.
• B)Photos should always appear in color, regardless of additional cost, since the overall effect is more professional than simply black and white images.
• C)Photos should include a brief caption that ties them to the text and highlights the reason for being included.
• D)If a photo is important enough to be included in the body of a marketing plan it should require no further information.
• E)Photos should never take up more than 1/8th of the page if they are used in the body of a marketing plan rather than in the appendix.

Understand the clinical and experimental significance of split-brain operations.

Explain the role of environmental factors and physical activity on brain development and function.

Understand the basis and impact of federal acts on air and water pollution control.

Recognize the purpose and requirements of Environmental Impact Statements.

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Definitions:

Cost-Plus Pricing

A pricing strategy where the selling price is determined by adding a specific markup to a product's unit cost, ensuring a profit margin is achieved.

Penetration Pricing

A pricing strategy where a product is offered at a low price to gain market share quickly.

Psychological Pricing

A marketing strategy that utilizes price points believed to have a psychological impact, encouraging purchases.

Penetration Pricing

A marketing strategy where a product is priced lower than its competitors in order to attract customers and gain market share.