In Terms of Its Market-Product Objectives, Which of the Following

question 32

Multiple Choice

In terms of its Market-Product Objectives, which of the following statements regarding Paradise Kitchens Inc.is most accurate?

• A)Paradise Kitchens does not intend to expand its markets, rather it will choose a market penetration strategy through increasing same-store sales.
• B)Howlin' Coyote's brand presence will be expanded through addition of new products in the frozen-foods section.
• C)Howlin' Coyote's brand presence will be expanded through addition of a totally new line of ethnic desserts (flan, churros, sopapillas).
• D)Kitchens Inc.will gradually phase out its Food Service division to allow for growth in its new frozen dessert line.
• E)By the end of Year 5, the chili, salsa, burrito, and enchilada business will be expanded to reach small suburban and rural areas in the relatively untapped Midwest market.

---

Definitions:

Cognitive Dissonance

A mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time, leading to an alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort and restore balance.

Doomsday Group

A collective or organization that predicts or prepares for a catastrophic end of the world.

Formal Reasoning

The cognitive process of thinking logically and systematically about abstract concepts and problems, often associated with the ability to perform operations in a formal operational stage of development.

Informal Reasoning

The process of thinking about issues in an everyday, non-structured manner, often without strict rules of logic.