If a Firm Measures Its Sales Volume Before and After

question 11

Multiple Choice

If a firm measures its sales volume before and after a training program, which training outcome is it focused on?

• A) Reactions
• B) Return on expectations (ROE)
• C) Return on investment (ROI)
• D) Results

Understand and explain the importance of double-blind experiments in controlling for experimenter and participant biases.

Identify the purpose and impact of placebo effects in research settings.

Acknowledge the potential of experimenter expectancy effects (e.g., experimenter bias) to influence research outcomes.

Understand the importance of internal and external validity in experimental research.

---

Definitions:

Obsessive-Compulsive Personality Disorder

A personality disorder characterized by a pervasive pattern of preoccupation with orderliness, perfectionism, mental and interpersonal control at the expense of flexibility, openness, and efficiency.

Psychological abnormality

Psychological abnormality refers to behavioral, emotional, or cognitive patterns that deviate significantly from the norm, potentially impairing functioning or causing distress.

Medication compliance

The degree to which a patient correctly follows medical advice regarding the timing, dosage, and frequency of their prescribed medication.

Stressful situations

Circumstances or events that provoke stress, a physical or emotional response to perceived challenges or threats.